What Is SEO? Meaning, Definition and Purpose Explained

 

Writer: Exponect.com Team

Introduction To SEO

SEO stands for Search Engine Optimization

Do you want your blog or website becomes visible on search engine like Google or Bing? This is the point where SEO works to rank blog or websites on search engine (Google).

Every day millions of people search on Google to find answers of their quires or to find solution of their problems. SEO helps the content of your blog or website to naturally or organically reach the target audience or right readers without spending money on Paid advertisements.

In this post, I shall explain the term SEO, meaning, definition and Purpose of SEO for people who want to learn search engine optimization with core basic concepts so that they can easily understand this topic easily without any complexity.

 

1.

What is SEO?

SEO means Search Engine Optimization.

To understand SEO clearly, let’s break it into three simple words.

I

Meaning of Search

Search means “to look for”

Search also means to find the information.

Explanation with Example of Search:

Every day, millions of people search for answers to their questions using internet. Some people look for simple, easy and understandable information with concept to escape the "Rote Learning" system of education while others want to learn technology in simple language.

A user wants to search “best blogging tips” about SEO in Google to find helpful guidance about Search Engine Optimization.

 

II

Engine

Engine means The Machine

Engine is the system that searches the internet.

Explanation:

Engine refers to the software like Google or Bing to search information on internet.

Engine (Google) is a machine that dives into the ocean of information to find exactly what a person needs.

 

Example:

Search engines like Google or Bing look through millions of websites and blogs even YouTube channels and shows results related to “best answer asked by users”.

III

Optimization

Optimization means to make better

Optimization has been derived from optimize which means to make better something.

A Simple Example:

Imagine you have a shop. You clean it, put up a clear signboard outside of the shop and organize the items so that customers can find things easily according to their needs.

 

Optimization Meaning in SEO:

Getting benefit from something.

The best use of something for own benefit is also known as Optimization.

In SEO, we use best use of search engine for our own benefits for blog or website.

In SEO, it simply means that you organize your blog with Headings (H1, H2, H3), fast speed, and clear code so it becomes easy to use for both Google and humans.

 

The Summary of Three Terms:

SEO (Search Engine Optimization) means organizing and improving your website’s content so search engines like Google can understand it easily and show it to the right people when they search for related information.

 

Simple meaning:

SEO helps search engines find, understand, and rank your content, so humans can find your website easily through search.

Optimization means content creator tries to improve his or her content so it ranks better on search engines.

Example:

basically, content can be ranked on google with

• Clear and catchy Titles
• Relevant keywords for content in Title
• Fast-loading pages

These steps help search engines understand your content.

2.

Definition of SEO:

To understand the definition in the easiest form just consider this flow diagram

Internet → like a huge library

Google (search engine) → the librarian + catalogue system

SEO → arranging book (content) properly so the librarian can find and recommend it

The Simplest and Best Definition of SEO

"SEO is the process of organizing content within the internet’s massive library so that when someone in need searches for it, your content writing (Book) appears first and most clearly."

Explanation with Example:

"The City’s Largest Library"

Imagine a massive library containing millions of books. When a reader walks in and says, "I want to learn how to cook Biryani," the librarian (Google) will bring out the book that best fits these three criteria:

1.

Clear Title:

The title clearly states that the book is about Biryani.

2.

Quality Content:

The information inside is high-quality, accurate, and easy to understand.

3.

Popularity & Trust:

Many other readers have read and recommended this book.

SEO (Search Engine Optimization) is essentially the process of organizing your book (website) in such a way that whenever someone asks the librarian (Google) a question, the librarian picks your book to show at the very top of the list.

Here massive library means search engine like Google or Bing.

 

Key SEO Terms used in your analogy:

To help bridge the gap between your analogy and technical terms, here is how they correlate:

The Title:

This represents On-Page SEO (Meta Titles and Headings).

Quality Content:

This represents Content Optimization (Value and Readability).

Other People’s Recommendations:

This represents Backlinks and Authority.

The Librarian:

This represents the Search Engine Algorithm.

Simple Definition of SEO:

In the light of above discussion, we can write simple definition of SEO without any confusion

"SEO is the art and process of placing your blog on the exact shelf of the digital library where the seeker’s eyes land first."

Final Thoughts About Definition of SEO:

SEO is a process in which we improve our website or blog so that search engines (like Google) can easily find it, understand it, and show it in the first page of search engine results page.

SEO is not a rocket science but it is a process. It is not magic that rank your website or blog on search engine like Google within a few hours and minutes. The process takes time.

When your website (or blog) has good SEO, Google trusts your website more. As a result, your blog post or web pages become visible higher in search results, and more online users can see and read them easily.

3.

Purpose of SEO

SEO is very crucial in blogging and business because it helps your content or website pages reach online readers who are already searching for about it.

Importance of SEO:

I

To Increase visibility

If you do Good SEO for your website then it helps more people find your blog or website on Google.

II

To Build trust

People usually trust websites that appear at the top on SERP (Search Engine Results Page).

III

To Attract organic traffic

SEO brings free traffic without spending money on ads. this means you don’t need to spend money on paid or premium advertisement to get traffic. Organic traffic means people search by themselves on search engine on Google. They type their questions then find answers on web pages that match their needs.

Example:

suppose your niche is Blogging Tips. If your SEO is strong, your post on blogging tips may appear on the first page of Google instead of second or third page. most of people click results on the first page because they want instant answers and want to save time.

Key Insight:

The better your SEO, the higher chances that your posts or web pages will be visible at the top of search results in search engine on Google

This post has been published by Exponect.com Team