301 Redirect Guide: Blogger, WordPress & SEO Explained
Writer: Exponect.com Team
1.
Introduction
A 301 redirect is one of the most important tools in
website management and SEO. It allows you to permanently send users and search
engines from one URL to another, preserving traffic, backlinks, and rankings.
Whether you are using Blogger, WordPress, or managing domain changes,
understanding 301 redirects is essential to maintain your website’s authority
and user experience.
2.
Why We Use Redirects
Redirects serve multiple purposes. Here are the main
reasons:
Preserve SEO Value & Backlinks
Prevent 404 Errors (Broken Links)
Improve User Experience
Handle URL Changes (Post Renames)
Manage Deleted or Moved Content
Redirect Domain Changes / Rebranding
Enable HTTPS / Secure Protocol Upgrade
Consolidate Duplicate Content
Guide Search Engines to Correct URLs
3.
What is a 301 Redirect?
A 301 redirect is a permanent redirection from one URL to another.
I
Purpose:
Inform search engines that the content has moved
permanently.
II
SEO Benefit:
Transfers link equity, rankings, and authority from
the old URL to the new one.
Difference from 302 Redirect: 302 is temporary and
does not transfer SEO value.
4.
Link Juice and 301 Redirects
I
What is Link Juice?
Link juice is the SEO value, authority, or ranking
power passed from one page to another through backlinks.
When a page has backlinks from other websites, it
accumulates link juice.
Higher link juice = better chances of ranking on
Google.
II
Why 301 Redirects Affect Link Juice
A 301 redirect passes most or all link juice from the
old URL to the new URL.
This is why 301 redirects are crucial when:
A post is renamed or moved
A post is deleted and replaced
A domain is changed
Migrating from Blogger → WordPress
Example:
Old URL: example.com/seo-tips
Backlinks from 10 sites → SEO value accumulated
301 Redirect: example.com/seo-tips →
example.com/advanced-seo-tips
All link juice transfers → new page keeps ranking
IV
Key Point
Without a 301 redirect, the old page may give 404
errors, and all accumulated link juice is lost, hurting SEO.
5.
301 Redirect Implementation – Blogger
In Blogger, you can set up 301 redirects in a few
ways:
Custom Redirects
Navigate to Settings → Search Preferences → Custom
Redirects
Add the old URL → new URL mapping
I
Example:
/old-post.html → /new-post.html
Domain Migration / Blogger → Custom Domain
Blogger automatically sets 301 redirects when moving
to a custom domain
Old blogspot.com links will redirect to the new domain
III
Deleted or Moved Post
Always redirect to a relevant post to avoid 404 errors
and preserve backlinks
6.
301 Redirect Implementation – WordPress
In WordPress, 301 redirects can be implemented using:
Redirection Plugin
Install plugin → add old URL → new URL → choose 301
Easy for non-technical users
.htaccess (Apache Servers)
Add rules to .htaccess for permanent redirects
III
Example:
Redirect 301 /old-post
https://www.yourdomain.com/new-post
Use Cases in WordPress
Post renamed or deleted → redirect to new post
Domain migration (old domain → new domain)
HTTP → HTTPS or www → non-www redirection
7.
Real-Life Examples for 301 Redirection
Moz: SEOmoz.org → Moz.com (Rebranding)
I
Blogger → WordPress:
myblog.blogspot.com → www.mywordpresssite.com
II
HTTP → HTTPS:
http://example.com → https://example.com
Domain Rebranding: Old company domains redirecting to
new branded domains
These examples show how 301 redirects preserve traffic
and SEO value in real-life scenarios.
8.
Social Links & Traffic Considerations
Old URLs shared on Facebook, Twitter, WhatsApp, or
Telegram will still send visitors to the correct page
301 redirects help maintain referral traffic from
social platforms
9.
Common Mistakes to Avoid
Redirecting old posts to irrelevant pages
Creating multiple chained redirects (old → middle → new)
Not redirecting old domains or deleted posts
Using 302 instead of 301 for permanent moves
10.
White-Hat vs Black-Hat 301 Use
I
White-Hat:
Preserving SEO, user experience, backlinks, and
authority
II
Black-Hat:
Manipulative redirects, irrelevant pages, or spammy
redirections
III
Key Insight:
301 redirects themselves are neutral tools — the
intention defines ethical use.
11.
Conclusion
A 301 redirect is essential for permanent URL changes,
whether it’s for posts, pages, domains, or protocols. Proper use ensures:
SEO rankings are preserved
Backlinks remain effective
Users have a smooth browsing experience
Google understands your content’s permanent location
Remember:
301 redirects are the digital traffic signs of your
website — guiding users and search engines safely while maintaining trust and
authority.
Optional Note:
A 302 redirect is temporary and does not transfer SEO
value. Use it only when content is moved for a short time. For permanent
changes, always use 301 redirects.
This post has been published by Exponect.com Team
Also Read:
302 Redirect: Move
Traffic Temporarily
Without Losing SEO
How To Redirect Deleted Post on Blogger
To Fix 404 Error