How To Redirect Deleted Post URL in Blogger to Fix 404 Errors
Writer: Exponect.com Team
When
you delete a blog post that has already been indexed by search engines like
Google, you create a digital "dead end." The content is gone, but the
URL—the address people use to find it—remains in search results.
When
a reader clicks on your title, instead of your expert insight, they are greeted
with a frustrating message:
"404
There’s
nothing here! Sorry, the page you were looking for in this blog does not
exist."
The Real Cost of a 404 Error
This
isn't just a minor glitch; it impacts your blog in two major ways:
Lost Authority (Link Juice):
If
that deleted post was ranking on Google or had other websites linking to it,
all that "authority" is wasted.
Poor User Experience:
Readers
who hit a 404 page are likely to leave your site immediately, increasing your
bounce rate and hurting your reputation.
To
solve all these problems related to 404, you can use simple Step-by-Step method
as explained below with images.
Redirect
Deleted Post URL in Blogger To Fix 404 with SEO Best Practice
Follow these steps:
Step:1
Login
to your blogger account using your Gmail registered against your mobile.
Step 2:
Visit Blogger
Dashboard
image
Step 3:
Go to Settings
Step 4:
Find “Errors and
redirects”
Below Meta tags and above
“Crawlers and indexing” you Will find “Errors and redirects”
image
Step:5
You can also see “Custom
Redirects”
Click “Custom
Redirects”
image
Step:6
After
clicking on “Custom Redirects” a dialogue box will open like this on which Add
icon is present as shown in the image.
Image
Click Add
Step:7
Now
a dialogue box will open in front of you with
From
To
As shown in the image
below
Blank box from to image
Step:8
Now
you have old and new URL
Suppose
your
Old Deleted Post URL
https://www.exponect.com/2025/12/how-to-redirect-deleted-post-blogger-fix-404-error.html
Enter
the part of your deleted post URL starting after hash (/) i.e. from date
(2025/12) till html
As shown in the image From
Step:9
Let
us consider that you published a new
And
URL Of New Post
https://www.exponect.com/2026/04/how-to-redirect-deleted-post-url-in-blogger-to-fix-404-errors.html
Now,
copy your new post URL and paste in To section as shown in the image below
Image
To
Step:10
Turn
on Permanent
It
will show green button as shown in the image.
Step 10:
Click
OK
Image
Step:11
Click Save
Now,
you have redirected your old post URL to new Post URL successfully. Now, no one
can find broken link on your blog.
Blogger’s Guide to Redirect: Saving SEO from 404 Errors
Are deleted posts silently damaging your SEO?
Many
bloggers believe that clicking "Delete" is the end of a post's life.
In reality, a deleted post leaves behind a "ghost URL" that can haunt
your search rankings. Let’s explore why this happens—and how to fix it the
smart way.
What Happens When You Delete a Blogger Post?
When
you hit delete, three things happen instantly:
The Content Disappears:
Your
hard work is gone from the blog.
The URL Remains:
The
"address" still exists in Google’s index and on social media.
The 404 Error Appears:
Users
who click that old link see the dreaded "404 Not Found" message.
This
leads to a "Domino Effect" of problems:
Poor User Experience:
Visitors
hit a dead end and leave.
Lost Traffic:
Potential
readers never reach your site.
Wasted Backlinks:
Any
site that linked to you is now pointing to a broken page.
Redirects: A Secret SEO Power Move
Most
beginners think redirects are just a "fix" for broken pages—but they
are actually a powerful SEO strategy.
When
a post is deleted, its authority (or Link Juice) doesn’t have to die. A Permanent
Redirect (301 Redirect) tells search engines: "This page has moved
permanently to this new location."
By using permanent redirect, you:
Preserve Rankings:
You
keep the spot you earned on Google.
Protect Backlink Value:
You
ensure external links still pass authority to your domain.
Maintain SEO Strength:
You
reinvest your site’s "wealth" rather than throwing it away.
Why Fixing 404 Errors is Essential
Ignoring
404 errors is like leaving a "Closed" sign on your shop door while
customers are standing outside. It results in:
Higher Bounce Rates:
Users
leave within seconds.
Crawl Budget Waste:
Googlebot
spends time visiting dead links instead of indexing your new content.
Reduced Trust:
Both
users and search engines lose confidence in a site with broken links.
The Exponect Expert Insight
"Think
of every URL as a digital asset. Deleting a URL without a redirect is like
throwing away money. Redirecting it properly is like reinvesting that value
into another part of your business. Never let an asset go to waste." —
Exponect.com
Pro SEO Tips & Best Practices
To
get the most out of your redirects, follow these professional guidelines:
What to Do (Pro Tips)
Redirect to Relevant Content:
Always
send the user to a post that covers a similar topic.
Always Use 301:
Ensure
the redirect is "Permanent" so Google transfers the link juice.
Check Backlinks First:
Use
tools like Google Search Console to see if the deleted post had high-value
links.
Common Mistakes to Avoid
Redirecting
to Unrelated Pages: Sending a reader from a "Cooking" post to a
"Tech" post confuses Google and users.
The "Home Page" Trap:
Don't
redirect every 404 to your homepage; Google often treats these as "Soft
404s" and ignores them.
Redirect Chains:
Don't
redirect URL A to B, and then B to C. Go directly from A to C.
Conclusion
Deleting
a post doesn’t remove its impact—it only shifts the problem. If ignored, you
face SEO loss and frustrated readers. However, if handled strategically with
redirects, you can turn a deleted post into a boost for your new content.
Don’t
just delete—redirect strategically.