How To Redirect Deleted Post URL In Blogger & Fix 404 Errors

Writer: Exponect.com Team

When you delete a blog post that has already been indexed by search engines like Google, you create a digital "dead end." The content is gone, but the URL—the address people use to find it—remains in search results.

When a reader clicks on your title, instead of your expert insight, they are greeted with a frustrating message:

"404

There’s nothing here! Sorry, the page you were looking for in this blog does not exist."

The Real Cost of a 404 Error

This isn't just a minor glitch; it impacts your blog in two major ways:

Lost Authority (Link Juice):

If that deleted post was ranking on Google or had other websites linking to it, all that "authority" is wasted.

Poor User Experience:

Readers who hit a 404 page are likely to leave your site immediately, increasing your bounce rate and hurting your reputation.

To solve all these problems related to 404, you can use simple Step-by-Step method as explained below with images.

Redirect Deleted Post URL in Blogger To Fix 404 with SEO Best Practice

Follow these steps:

Step:1

Login to your blogger account using your Gmail registered against your mobile.

 

Step 2:

Visit Blogger Dashboard

 

Step 3:

Go to Settings

Step 4:

Find “Errors and redirects”

Below Meta tags and above “Crawlers and indexing” you Will find “Errors and redirects”

Step:5

You can also see “Custom Redirects”

Click “Custom Redirects”

Step:6

After clicking on “Custom Redirects” a dialogue box will open like this on which Add icon is present as shown in the image.

Click Add

Click Add

Step:7

Now a dialogue box will open in front of you with

From

To

As shown in the image below

Step:8

Now you have old and new URL

Suppose your

Old Deleted Post URL

https://www.exponect.com/2025/12/how-to-redirect-deleted-post-blogger-fix-404-error.html

Enter the part of your deleted post URL starting after hash (/) i.e. from date (2025/12) till html 

Step:9

Let us consider that you published a new

And

URL Of New Post

https://www.exponect.com/2026/04/how-to-redirect-deleted-post-url-in-blogger-to-fix-404-errors.html

Now, copy your new post URL and paste in To section as shown in the image below

Image

To

Step:10

Turn on Permanent

It will show green button as shown in the image.

 

Step 10:

Click OK

Image

Step:11

Click Save

Now, you have redirected your old post URL to new Post URL successfully. Now, no one can find broken link on your blog.

Blogger’s Guide to Redirect: Saving SEO from 404 Errors

Are deleted posts silently damaging your SEO?

Many bloggers believe that clicking "Delete" is the end of a post's life. In reality, a deleted post leaves behind a "ghost URL" that can haunt your search rankings. Let’s explore why this happens—and how to fix it the smart way.

What Happens When You Delete a Blogger Post?

When you hit delete, three things happen instantly:

The Content Disappears:

Your hard work is gone from the blog.

The URL Remains:

The "address" still exists in Google’s index and on social media.

The 404 Error Appears:

Users who click that old link see the dreaded "404 Not Found" message.

This leads to a "Domino Effect" of problems:

Poor User Experience:

Visitors hit a dead end and leave.

Lost Traffic:

Potential readers never reach your site.

Wasted Backlinks:

Any site that linked to you is now pointing to a broken page.

Redirects: A Secret SEO Power Move

Most beginners think redirects are just a "fix" for broken pages—but they are actually a powerful SEO strategy.

 

When a post is deleted, its authority (or Link Juice) doesn’t have to die. A Permanent Redirect (301 Redirect) tells search engines: "This page has moved permanently to this new location."

By using permanent redirect, you:

Preserve Rankings:

You keep the spot you earned on Google.

Protect Backlink Value:

You ensure external links still pass authority to your domain.

Maintain SEO Strength:

You reinvest your site’s "wealth" rather than throwing it away.

Why Fixing 404 Errors is Essential

Ignoring 404 errors is like leaving a "Closed" sign on your shop door while customers are standing outside. It results in:

Higher Bounce Rates:

Users leave within seconds.

Crawl Budget Waste:

Googlebot spends time visiting dead links instead of indexing your new content.

Reduced Trust:

Both users and search engines lose confidence in a site with broken links.

The Exponect Expert Insight

"Think of every URL as a digital asset. Deleting a URL without a redirect is like throwing away money. Redirecting it properly is like reinvesting that value into another part of your business. Never let an asset go to waste." — Exponect.com

Pro SEO Tips & Best Practices

To get the most out of your redirects, follow these professional guidelines:

What to Do (Pro Tips)

Redirect to Relevant Content:

Always send the user to a post that covers a similar topic.

Always Use 301:

Ensure the redirect is "Permanent" so Google transfers the link juice.

Check Backlinks First:

Use tools like Google Search Console to see if the deleted post had high-value links.

Common Mistakes to Avoid

Redirecting to Unrelated Pages: Sending a reader from a "Cooking" post to a "Tech" post confuses Google and users.

 

The "Home Page" Trap:

Don't redirect every 404 to your homepage; Google often treats these as "Soft 404s" and ignores them.

Redirect Chains:

Don't redirect URL A to B, and then B to C. Go directly from A to C.

Conclusion

Deleting a post doesn’t remove its impact—it only shifts the problem. If ignored, you face SEO loss and frustrated readers. However, if handled strategically with redirects, you can turn a deleted post into a boost for your new content.

Don’t just delete—redirect strategically.