How To Redirect Deleted Post URL in Blogger To Fix 404 Error

Writer: Exponect.com Team

First of all, you should know that what is 404 Error in Blogging.

There are many reasons due to which 404 Error occurs on Google.

It happens because you when you delete your post then URL attached with it is also deleted. If the post is indexed on Google and someone one clicks on post title then user will see 404

There's nothing here.

Sorry, the page you were looking for in this blog does not exist.

Home

You can see the related Real image below.

Similar, when you change your URL of the indexed post then this Error appears on Search Engines like Google, Bing, Yahoo, etc.

In blogging, 404 Error is also known as Broken link or dead link. Such link which is not working and a reader clicks on the link or post Title then he sees the message like “Page Not Found 404” on destination page.

In common language, it is like a road that has been blocked so that no traffic can pass through it. To open this path, bloggers or website owners use Redirect. I am talking about Blogger (Google Platform), 301 redirect is used to fix this error.

Here are step by step guide to redirect old deleted post with URL to new URL

Sign in Blogger

Use your Gmail Registered against your phone number and Login your blogger account.

Go to Dashboard of your Blogger

Click "Setting", As shown in the above image.

Now,

Find Errors and redirects

This will be present below Meta tags and above Crawlers and indexing as shown in the image below

Click Custom redirects

A dialogue box will open on which you see ADD

Click Add

Now, you will see another dialogue box with this format

Now, Copy the deleted post URL. Copy the part after slash (/) i.e. from date till html in blogger.

Suppose, the old deleted post URL is

https://www.exponect.com/2025/12/how-to-redirect-deleted-post-blogger-fix-404-error.html

Now,

On From, you will paste copy the part of Deleted post URL

New post URL is

https://www.exponect.com/2026/04/how-to-redirect-deleted-post-url-in-blogger-to-fix-404-error.html

On To, you will paste part of new post URL

Turn on Permanent

It will look in Green.

Click OK

Click Save

Final Check:

Please, click on the post title that is present on Google check it redirects to your new post or not. If it is then you have completed your mission.

Congratulations you have successfully redirected deleted post URL to fix 404 error.

The SEO Leaks: How 404 Errors Drain Your Site’s Authority

Frequent 404 errors act like invisible holes in your website's performance. Here is the breakdown of how these "Not Found" messages specifically damage your SEO and Indexing status:

1. Wasted Crawl Budget and SEO Lag

Search engines have a limited window of time to explore your site. When bots waste that time hitting 404 pages, they miss your new content. This directly hurts your SEO because it delays the time it takes for your fresh pages to show up in search results.

2. Permanent De-indexing of Content

The most severe impact on indexing occurs when Google realizes a URL is permanently broken. Eventually, Google will de-index that page entirely. This results in a total loss of all organic traffic and search visibility that the specific page once held.

3. Loss of SEO "Link Juice"

When external sites link to you, they pass on ranking power. A 404 error breaks this chain, destroying the SEO value of those backlinks. Using a 301 redirect ensures this "link juice" is preserved and transferred to a live page, keeping your authority high.

4. Negative SEO Signals from Users

Google uses user behavior to measure quality. If visitors land on an error page and immediately leave, it sends a "negative signal" to search engines. Over time, these signals can lead to a site-wide drop in SEO rankings because your site appears unreliable.

5. Impact on Indexing Frequency

A site cluttered with dead links looks poorly maintained to search algorithms. As a result, Googlebot may visit your site less often. This reduced indexing frequency means it will take much longer for your new updates or articles to be recognized by Google.

6. The Soft 404 Indexing Trap

A "Soft 404" happens when a page is empty but doesn't return the correct error code. This confuses the indexing process, as Google tries to categorize a page that has no value, wasting your site’s technical resources without helping you rank.

Conclusion

A 404 error is a digital dead end for your SEO, while a 301 redirect is a simple change of address. By fixing these errors on platforms like Blogger, you protect your indexing status and keep your traffic growing. Don’t let dead links kill your search visibility!

 

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