How To Redirect Deleted Post URL on Blogger To Fix 404 Error

Writer: Exponect.com Team

When you delete your blog post your Blogger website then you lost your URL from of the old post. After deletion post from blog, your original URL of old post may be present on Google if the post is indexed on Google.

If you have shared your link of the deleted post then your traffic from all social media platforms will be killed because the URL of deleted post linked to it. When a visitor clicks on that old link, he will see a 404 error page on internet, which means the page no longer exists on search engine like Google as shown in the following image.

Why you should use Redirect method

If your post is deleted and you feel that the post is rank on Google then you must publish related post and linked to that post with new published post. In this way, link juice of old deleted post URL will be transferred to new weak post. If your content of new post is original and helpful for human beings then your post will be indexed and it may also rank on Google.

Look at my old deleted post with title on Google that indexed and how I redirected it on Blogger 

Now, I will explain how you can redirect your deleted post your URL to new post in blogger setting.

How To Redirect Deleted Post URL in Blogger

Step 1: Log in to Your Blogger account using your Gmail

Step 2: In Blogger dashboard, click on Settings

When you Scroll down, you will find the section

“Errors and Redirects” below the Meta tags as shown in the image below.

Step 3: Click on Custom Redirects

Inside the Errors and Redirects section, click Custom Redirects.

Then click Add to create a new redirect.

After clicking Add, a new dialogue box will be opened before you.

In first line, you will see

Copy URL of Old deleted post after / or from date until html as shown given below with Example and image

Old Deleted URL:

https://www.exponect.com/2025/12/how-to-redirect-deleted-post-blogger-fix-404-error.html

Step 4: Enter the Old Post URL

In the From field, add the deleted post URL.

Step 5: in To section, write the new blog URL

New Blog Post URL

https://www.exponect.com/2026/04/how-to-redirect-deleted-post-blogger-fix-404-error.html

Copy Part of URL of new blog post URL from date up to html as shown in the figure.

Step 6: Enable Permanent Redirect

Turn on Permanent. And click OK

This tells search engines that the page has permanently moved to a new location.

Permanent redirect is also known as 301 redirect, which is best for SEO.

Step 7:

Click Save.

Your redirect is now active, and anyone visiting the old URL will automatically be sent to the new page.

 

Important Reasons for Redirection:

1. Preserve SEO Value

If the deleted post had backlinks or search engine ranking, redirecting it helps transfer that value to another page.

2. Improve User Experience

Instead of seeing a broken page, visitors are automatically sent to another useful article.

3. Maintain Traffic Flow

People coming from search engines or shared links can still reach relevant content on your blog.

When Should You Use URL Redirects?

You should create redirects in the following situations:

When a blog post is permanently deleted

When you replace an old article with a new one

When you change the permalink of a post

When two articles are merged into one

Redirects help ensure that your website remains organized and accessible.

4. SEO Benefits of Redirecting Deleted URLs

Redirecting deleted post URLs is not just a technical fix—it plays an important role in improving your blog’s overall SEO performance.

User Experience

When users click on an old link and land on a 404 error page, it creates frustration and may cause them to leave your site. Redirects ensure that visitors are automatically taken to a relevant page, improving engagement and trust.

Crawl Budget

Search engines like Google allocate a limited crawl budget to each website. If your site has many broken links, search engine bots may waste time crawling non-existent pages. Redirects help guide search engines to valid content, improving indexing efficiency.

Backlink Protection

If other websites have linked to your deleted post, those backlinks still carry SEO value. By redirecting the old URL to a new page, you preserve that value (often called “link juice”) instead of losing it to a dead link.

5. Verification: Test Your Redirect

After setting up the redirect, it is important to verify that it is working correctly.

Testing the Redirect

Open your browser and manually enter the old URL of the deleted post. If the redirect is set up properly, it should automatically redirect to the new URL.

Use Incognito or Clear Cache

Sometimes redirects may not work immediately due to browser caching. To confirm properly:

Open the link in an Incognito/Private window, or

Clear your browser cache and try again

This ensures you are seeing the updated redirect behavior.

Common Mistakes to Avoid using Redirect for 404 Errors:

Many bloggers make these mistakes when fixing 404 errors:

Redirecting users to unrelated pages

Forgetting to enable permanent redirects

Creating redirect loops

Ignoring important broken links

Avoiding these mistakes will keep your blog SEO-friendly and user-friendly.

Conclusion

If your post is not indexed on Google then you should not use redirect method unless your post has many views but it is not present on Google.

Redirect it and share it on social media sites again with new URL.

Do not use Redirect to remove 404 Error with any purpose. If you publish new post use redirection to connect with old deleted post URL and over time your new post is also indexed then use Removals tool in your Google Search Console (GSC) and hide it within few hours and stich to new indexed post.